I found this very cool idea designed by Pearlfisher. Anjum Anand (Indian Chef) has put together recipes for sauces you would experience in a fine dining restaurant. The product is aimed at people who like to experience 5 star cooking but cannot find the time. I feel the packaging echoes this. It is a very simple package, but one different to many others and thus stands out amongst them. I think the bold colours and the pattern breathe Indian air but in an alternate way to the well known, maxmised, fiery patterns we see usually. By simplifying the packaging, we can see that the cooking process has also been simplified.