An excellent piece of branding in my opinion, designed by SomeOne. The whole system runs on a ‘V-shaped’ basis and incorporates most (if not all) aspects of the Victoria area. The typeface used is ‘Andes‘ and brings an even more modern edge to the branding. Via Brand New

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Target Campaign.


Absolutely love the new Target Summer Campaign, art directed by Allan Peters (the blog I found this on). I think just by using the colours and the typeface they have portrayed a massive sense of summer, and a very feel good vibe. The overloaded trolleys create quite a comical effect too, again light hearted but gets the point across very simply and easily.

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