Go Compare: Rebrand on the way.

In a new bid to win people over, it looks like Go Compare are killing off their main character Gio. The comparison site have vandalised their own billboard posters in order to raise (a humorous) awareness for their new campaign. Quite funny I think.

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Target Campaign.

 

Absolutely love the new Target Summer Campaign, art directed by Allan Peters (the blog I found this on). I think just by using the colours and the typeface they have portrayed a massive sense of summer, and a very feel good vibe. The overloaded trolleys create quite a comical effect too, again light hearted but gets the point across very simply and easily.

Continue reading Target Campaign.